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HOW TO: THE MAKE-UP LOOK FROM OUR SPRING/SUMMER 2015 SHOW
HOW TO: THE MAKE-UP LOOK FROM OUR SPRING/SUMMER 2015 SHOW
2021/03/13
We are still in raptures about the subtle, clean look that Kakuyasu Uchiide, highly acclaimed international artistic director at legendary Japanese cosmetics brand Shu Uemura, created with Andrea Karg for our Spring/Summer 2015 show in Paris. As a special treat for our readers we asked the make-up master for some tips on how to recreate the look at home:

What was the vision behind your make-up look for Allude?
In spring I always feel that a new cycle in our lives begins. Through my work I want to share this feeling of freshness and celebrate the magic of new beginnings with people around the globe. Going all sexy and party did not feel right for the spring season; instead I was aiming for a simple and youthful look. The Allude cashmere collection itself inspired me to concentrate on the eyes and to focus the audience’s attention on them....

FLASHBACK FRIDAY: ALLUDE FALL/WINTER 2009/2010 IN BERLIN
FLASHBACK FRIDAY: ALLUDE FALL/WINTER 2009/2010 IN BERLIN
2021/03/13
 

In the world of fashion this enchanting show took place ages ago. And yet, when watching the video, it almost feels like yesterday that Allude made its debut at the Mercedes-Benz Fashion Week in Berlin. The collection’s theme was “Feu Royal”, and it featured satin, chiffon – and softest cashmere, of course – dyed in a mix of caramel and earthy colours. Enjoy this blast from the past!

ON SITE: ALLUDE BEIM BERLINER MODE SALON
ON SITE: ALLUDE BEIM BERLINER MODE SALON
2021/03/13
ON SITE: ALLUDE BEIM BERLINER MODE SALON

Eine elegante Zimmerflucht, die einer Königin gefallen würde. Doch statt einer Ahnengalerie hängen 24 riesige HD-Bildschirme an den Wänden und mittendrin, auf denen feinste Cashmere-Couture von Allude zu sehen ist. Die Models darauf scheinen den ganzen Raum zu durchschreiten. Mit einem Druck auf vor den Screens angebrachte Buttons wird der Besucher zum Regisseur dieser faszinierenden Installation im Berliner Kronprinzenpalais. Und immer wieder bieten sich überraschende Blickwinkel auf die...

Art Dept: Chinese Artist Yang Shaobin
Art Dept: Chinese Artist Yang Shaobin
2021/03/12

Bold colours and eerily blurry subjects are just one of the styles Chinese painter Yang Shaobin has mastered. At age 29 he moved to the so-called “artists’ village” of Yuanmingyuan near Beijing. Since his 1999 European debut at the Venice Biennale, Shaobin (51) ranks high among the so-called Cynical Realists from Asia. His diverse oeuvre has ranged from traditional ink painting to contemporary topics, such as the hard life of Chinese mineworkers.

Andrea Karg on the artist: “I first saw examples of Yang Shaobin’s work at Art Cologne some years ago. One of his paintings on display was hauntingly beautiful! It reminded me of works by Francis Bacon, only it was even gorier and more distorted. At the time I so wanted to have it, but one of my sons insisted: ‘If you buy this painting and hang it on a wall, I’ll move out.’ So we left this extraordinary piece of art in Cologne, but I still adore Shaobin’s dark, phantasmagoric...

Andrea Karg on ... Cashmere and Colours
Andrea Karg on ... Cashmere and Colours
2021/03/12

Bold blue, vibrant orange, delicate nude, cool green, comfy camel ... The world of Allude is home to a sheer rainbow of colours, and each season creative director Andrea Karg succeeds in envisioning elegant, yet surprising looks from this abundant palette.

“Working on the design of our Resort and Spring/Summer collections is always a special treat for me. Why? Because I can finally work and play with colours! Cashmere is the best raw material for stunning shades and nuances. It’s magical. More exciting and luxurious than any other material – simply gorgeous. During the design process my team and I play with the most daring colour combinations and styling options right from the start. Take our current Allude Fashion Show Collection Fall/Winter 2015, for instance, where we used many rarely seen tones together. One dress almost drove us crazy. We all felt that something was missing. After hours of trying different colours and materials, we ended up dying a...

Andrea Karg on ... the Brand Name Allude
Andrea Karg on ... the Brand Name Allude
2021/03/12

In the first of a series of interviews with Allude founder and creative director Andrea Karg, she speaks about the origin of her brand’s distinct name. Coming up with a memorable moniker for her fashion label in 1993 proved to be almost as difficult as naming a child. After all, both the people behind the label and customers should be able to identify with the name and feel a strong connection with it for years to come.

“When I first started thinking about the perfect name for my fashion brand, I knew only one thing: I would not name it after myself. Still, it should start with an ‘A’, like my first name, Andrea. That way, our label would also be listed right on top of every list, from fashion week schedules to a buyer’s watch list. I can’t remember how many dictionaries in how many languages I browsed during the process ... In the end I always came back to the old English verb ‘to allude’, which means ‘to insinuate...

Allude X The Wearness
Allude X The Wearness
2021/03/12
"New York Times Green declared in its sustainable fashion issue “Green is the new black”. The main question today is how can fair fashion beat high street? How does the consumer journey needs to change to be sustainable? Is it possible to be and buy sustainable while living a modern lifestyle? Is sustainability the new luxury?

On Wednesday September 11th Allude invited to discuss these major questions during a panel discussion with several fashion Pros: Sabine Spieler(Journalist, former Textil Wirtschaft), Stefanie Luxat (Founder of OHHH MHHH and podcast ENDLICH OM), Julia Zirpel (Founder of the wearness) and Andrea Karg (CEO and creative Head Allude)."
Allude is moving into its ne Headquarter
Allude is moving into its ne Headquarter
2021/03/12
In May 2017, Allude Gmbh moved to the new Allude headquarters with great pleasure. The former production hall of Carl Stahl GmbH was converted into a loft-like and stylish building with a great atmosphere. The new Allude "Cashmere" HQ can now be found at Daglfingerstrasse 67 81929 Munich.
LOVE IS ALL WE NEED: ALLUDE RESORT 2018 AT DER BERLINER MODE SALON
LOVE IS ALL WE NEED: ALLUDE RESORT 2018 AT DER BERLINER MODE SALON
2021/03/12
Paper fans, short dresses and sunglasses were part of the quintessential survival kit during the Berlin fashion week in July. Even these accessories didn’t really ward off the tropical heat, though. Instead Der Berliner Mode Salon provided some much-needed refreshment, with 36 designers participating this time around.


Over ice-cold drinks and in a relaxed atmosphere, the fashion crowd could cool down to room temperature in the Kronprinzenpalais, while at the same time admiring the designs of the German fashion scene. Naturally, Andrea Karg and the Allude team took part in the event and made good use of the wonderful weather with an open-air presentation on the terrace of the Palais (see past Allude presentations here: Spring/Summer 2017, Fall/Winter 2017/2018). The staging, which had an artistic feel to it, emphasized maritime influences, such as various striped patterns as well as the colours blue and white. Highlight: a knit sweater in the colours of the US flag, on...
TRÈS ALPINE: ALLUDE AT DER BERLINER MODE SALON AW 17/18
TRÈS ALPINE: ALLUDE AT DER BERLINER MODE SALON AW 17/18
2021/03/12
Snow-covered slopes and fast-paced downhill runs may not be the first things that come to mind when you think about the German (fashion) capital, nevertheless Andrea Karg chose the inspiring motto Très Alpine for her presentation at Der Berliner Mode Salon. What is more, the founder and creative director of Allude for the first time concentrated exclusively on luxury cashmere for men, a welcome change from the predominant focus on women of yet another successful event at the magnificent Kronprinzenpalais.


The dreary weather was forgotten at the sight of the Allude Men Collection with its vivid blue and red tones as well as a light gray. Très Alpine for Andrea Karg and her team meant a modern interpretation of the winter sport jet set of the 1960s and 1970s, when Hollywood stars and Europe’s high society turned ice and snow to glamorous coolness between chalet and ski lift. Finely ribbed cashmere sweaters and jogging bottoms with silver appliqués on the pockets for...
Allude Cashmere Book
Allude Cashmere Book
2021/03/12
In December 2015, the book "Cashmere" was published in cooperation with the Munich Callwey Verlag. A fundamental reference book about the most sensuous material of the world, while providing a personal insight into the history of the Allude brand through the eyes of Allude's creative director and founder, Andrea Karg.
Paris Fashion Week Spring/Summer 2016
Paris Fashion Week Spring/Summer 2016
2021/03/12
In October 2015, Allude's creative director, Andrea Karg, presented the spring/summer 2016 collection "The Rise of the Imperfection" at the Ecole Nationale Supérieure des Beaux Arts de Paris during the Paris Fashion Week. https://vimeo.com/142144560
Allude Online Shop Launch
Allude Online Shop Launch
2021/03/12
By launching the Allude online shop on 1 September 2015, the world of Allude is now available 24/7. Discover the women's fashion products of the Allude Defilé Collection, the extremely soft knitted garments of the Allude Baby Collection, the entire range of the Allude Home Collection or the Allude Wash Series which are exclusively only available at our online shop and get inspired by our online magazine.
Der Berliner Mode Salon Spring/Summer 2016
Der Berliner Mode Salon Spring/Summer 2016
2021/03/12
In July 2015, Andrea Karg presented her spring/summer 2016 collection at "Der Berliner Mode Salon". With fresh and real green grass, twittering of bird and flying cashmere, the audience was reminded of a wonderful summer's day in the heart of the Berlin Kronprinzenpalais.
Allude Cashmere Clinic Opening
Allude Cashmere Clinic Opening
2021/03/12
In May 2015, Allude opened its first "Cashmere Clinic". It offers a complete wellness programme for all cashmere knitted treasures in the heart of Christophstrasse 6 in Munich. Any favourite garment – whether they are 100% cashmere, cashmere blends, Allude or other brands – will have a professional service. For more information, please visit http://www.allude-cashmere.com/shop/Clinic/.
Paris Fashion Week Autumn/Winter 2015
Paris Fashion Week Autumn/Winter 2015
2021/03/12
In March 2015, Allude was enthusiastically acclaimed by the audience of the Paris Fashion Week for its autumn/winter 2015/2016 collection "Playing Shapes". The show's key element was its play with feminity which was rediscovered and presented in the "hôtel particulier". https://vimeo.com/122104590
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