Back in 1993, I knew I wanted to create cashmere sweaters with long-term durability and to overview the production process to ensure a low ecological impact on the environment. It was crucial to me to be transparent about the entire supply chain and the origin of the cashmere, including the land and the culture we source it from.

It was crucial to me to be transparent about the entire supply chain and the origin of the cashmere, including the land and the culture we source it from.

Cashmere was named after the former princely state of Kashmir in the Himalayas. My true addiction to cashmere forced me to source the best cashmere and artisanal craftsmanship. I found it in Tian Shan, a border region of Kazakhstan, Kyrgyzstan and the Altai Mountains of Mongolia, where deserts and mountains meet.

The fibers are locally hand combed, cleaned, dyed and spun before being knitted into an Allude cashmere design. Desertification, climate change and economic hardship are driving herders either to the cities or to increase their cashmere goat herds to unsustainable levels. n.

The social and environmental impact of unmanaged cashmere production can be enormous. We think it is crucial that we have chosen to work with suppliers who support with the SFA certificate, which supports the entire value chain of cashmere.




Did you know that Capra hircus is the original name of cashmere goats?

Cashmere goats are small animals when compared with other goats.

They are of a medium, rather delicate build, characterised by an elongated body, stocky legs, a narrow head and a neck that appears to be relatively short.

Cashmere goats live in extremely cold and harsh climates. To survive, they grow long, fine fibers to protect themselves. To make an average-sized sweater, you need wool from approximately 4 adult goats.

Current grazing practices for cashmere goats, combined with global warming, are putting their livelihoods and the fragile ecosystem that supports it at risk.




Did you know that cashmere is a super fiber?

Cashmere fibers are some of the only fibers in the world that are hollow. This means that the fiber is actually very good for blending with other materials. It instantly makes the material lighter and softer than it would be otherwise.

The raw material is obtained from the very fine, fluffy, body-hugging undercoat of the cashmere goat. In fact, cashmere fibers are six times finer than strands of human hair. Cashmere fineness starts from 14 microns and goes up to 19 microns. Thinner cashmere is softer, for Allude I use xx microns

This super fiber is combed by hand - even though it takes more time & effort to hand comb, our herders have over 2000 years of nomadic tradition to uphold and this traditional approach is still the best thing for the goats as this treatment is completely cruelty free.

You can find more about the sustainability of Allude under:




What my experience has taught me in the past 27 years, is that being picky and very strict with the production and manufacturing process is the key to quality. Our manufacturers are chosen by myself and we are honoured to have worked collaboratively with these handpicked factories for more than 27 years.

Together, with these amazing manufacturers, we have set our standards for products, people, planet and process.

Our yarns are always dyed and engineered with the planet in mind, by ensuring there are no harmful chemicals used in the production process and being conscientious that pollution is not leaked into the water or air.

Our dyes are certified by multiple bodies, including meeting the standards set out by OEKOTEX and REACH. As you know, Cashmere is a super fiber and has a super high absorbency. This is very effective in the dying process and directly leads to less water and energy consumption.

You can find more about the sustainability of Allude under:

Go to Sustainability

Learn more about the Allude- Product, People, Planet, Partnerships (download our report)

Report 1Report 2Report 3



At Allude, we create an ever evolving and season-less collection twice a year that is continuously re-invited and reviewed. Design-wise, I start by defining the colour range.

Our colour approach comes from mother nature and all her glory. Colour follows design. Colour and nature inspires me. Our aim while creating and designing, is to obtain a modern and timeless piece which gives you joy and comfort over many years.

Our love of detail is endless and we invest a lot of time in improving the perfect pieces with the input and feedback from our clients. I love to listen to our clients and their needs and stories.

Over twenty seven years of in-house knit designing and colour experience helps to provide the best possible product for you in material and style, inclusivity, resourcefulness, and sustainability.


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